See basically what was going on is that my readers and all of you are primarily lazy especially when it comes to shopping. You would rather have a personal shopper tell you what television to buy or what clothes to put on or what computer to buy, you would rather have your son recommend your camcorder to you than get online and do research. Now in a niche like remote viewing, it is the same thing.
There are about ten different products in that niche but my positioning myself as the reviewer, people saw me as an independent third party they could trust. So I became the Roger Ebert of the, of that niche and just like based on an Ebert review, thumbs up or thumbs down you may see a movie or avoid a movie, the same thing happened. When I gave an interview and I said this man, Gerald O’Donnell is awesome, buy his stuff, everyone bought his stuff and I became the star maker in the industry. I could decide what product was going to be a hit, what product was going to be a flop. Now, everyone wanted me to interview them.
So I just did interview after interview after interview and the next thing that happened is that I hit nine hundred and thirty thousand dollars from month six to month eighteen. So and this was actually done in twelve months, the first six months was just getting the blog established, just getting Google SEO going, then the remaining twelve months, we hit a million well just under a million dollars. Now here is the best part, I did not have to do any shipping, any handling. They were doing all of it. I was just the affiliate. So my overall profit margin is precisely fifty percent of that. I had literally just a few staff helping me out, all outsourced to Asia, so all of this was pulled off with very minimal work. The profit margin in this after staffing expenses was about forty five percent.
So you can do the math that is it, a lot of money. Now the blood hound results, we became the dominant site in the category. Right now we are like number ten on Google, first page but number ten but back then we were number three on Google. The dominant site on the category because all the other websites was an author pitching their own stuff. Ours was an independent third party review site, lead by Michael Jura who didn’t technically exist. We had no products, no bonuses, yet we became the number one affiliate for every product in the industry. We became the dominant site on Google for the industry. We developed the biggest list in the niche and all of this was fully on autopilot.
See what it happened was I had create a virtual sales personality, outsourced to Asia. Honestly after month six, I even stop writing for the blog, I just used people on Elance to create the content. A virtual salesman outsourced to Asia, he doesn’t really exist, his name is fake, yet he is responsible for moving a million dollars worth of products on autopilot. The only thing I have to do was lend my voice. I did generate it, that nine hundred and thirty thousand dollars from roughly seven interviews.
Each interview was an hour. It took me another hour to prepare for the interview. So all together I worked maybe collectively a week to generate that money over the course of one year. Everything else was efficiently outsourced. Now anyone can do this in their business. The reason most people don’t is because people underestimate the power of the Roger Ebert effect. That is powerful and if you can find a way to position this effect you can create amazing value and amazing revenue by becoming a trusted authority in your niche.
See people think they tend to become the trusted authority you got to be the teacher, no you don’t have to. You can be the reviewer, you can be the host, you can be the guide post, in other words you become the markets intelligence, the guide that tells that market what to buy and of course everything they buy, you get a kick back okay that is sort of how Oprah does it. If you think about it, Oprah is not a personal development leader, she is not Tony Robbins, but she makes personal development authors. She is the one who made Acat tolly who he is, who do you think makes the most money Acat Tolly or Opera anyone? So you see how powerful this is. View part 4.
No comments:
Post a Comment